The Froyo Experiment

Out of curiosity, three Brigham Young University students decided to set up an experiment on Tinder to see how many men would be willing to go to a froyo shop to meet up with a Tinder match that was good looking but provided no information about themselves. Using fake pictures, they accumulated about 250 matches, all inviting them to the same shop at the same date and time.

Over 70 males between the ages of 19 and 30 showed up. Hey, at least Yogurtland got some good business that day.